Nike will become the NBA’s official uniform provider

Nike will become the NBA’s official uniform provider for the 2017-18 season, replacing Adidas.According cheap nba jersey the team, the new logos launching in the 2017-18 season will simplify and modernize the look of the Cavaliers brand.A press release from the Cavaliers says Nike and the team are creating a logo suite that will complement the look of the new Cavaliers uniforms which will be unveiled later this summer.

The Cavaliers are modern-day champions who carry the sword for Cleveland. The franchise demonstrates teamwork to conquer all challenges and defy all odds to prove anything is possible. The All for One. One for All.spirit serves nba authentic jerseys unite our community with pride and confidence.merges elements from across the logo suite into one united logo to capture Clevelands emergence and the Cavaliers prominent brand presence within the international marketplace.

Starting off, we went very wide and engaged a number of global agencies, explained Cavaliers SVP and Chief Revenue Officer Brad Sims. Internally, we had a target protected list of probably 50-60 brands. We narrowed that down to probably 15-20 that we really focused on internally that were more domestic brands.The initial plan is that all Cavaliers jerseys sold will eventually have the Goodyear logo, as the logo will be emblazoned stitched nba jerseys cheap the authentic game uniform. But the logo placement will also extends to jersey-like products.

The move coincides with Nike’s first season as the NBA’s official on-court apparel provider, taking over from Adidas in a deal valued at $1 billion. Nike will have its “swoosh” logo on the upper right side of all NBA jerseys except for the Charlotte Hornets, majority owned by Michael Jordan, which will have Nike’s Jordan brand on its team support being handled by NBA media partner Turner Sports, as well as an array of co-branded merchandise.